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Newly launched company enables real estate agents and lenders to deliver peace of mind when helping clients sell their home to finance a new one

January 19, 2023 – CHICAGO – Fortuna Finance announced the official launch of its business today to help real estate agents and mortgage lenders provide homebuyers with confidence and peace of mind when selling their current home to buy a new one.

Fortuna Finance’s Home Sales Assurance (HSA) program works with real estate agents to provide a guaranteed purchase offer on a client’s current property, which allows the client to make a non-contingent offer on their new home while deducting their mortgage debt from their DTI ratio when qualifying for a new loan.

Since the homebuyer’s current home is ready to be sold and there are no contingencies, government-sponsored entities like Freddie Mae and Freddie Mac as well as many non-agency investors typically allow underwriters to ignore the buyer’s current mortgage debt when being approved for a new mortgage.

Fortuna’s Guaranteed Backup Contract ensures the client’s current home is sold within 90 days, during which time the real estate agent can stage and sell their client’s home at the highest possible price. If the home does not sell after 90 days, Fortuna will buy and relist the home for sale with the current agent. When the home is sold, 90% of the proceeds go back to the original homeowner, as Fortuna only keeps enough to cover the costs of the transaction.

In beta testing of the new business, Fortuna has already helped 15 homeowners streamline the process of buying a new home, according to President Eric Meadow, who has more than 20 years of leadership experience in the mortgage industry.

“In today’s volatile housing market, many existing homeowners are excited about buying their next home, but often become overly stressed about selling their current home,” Meadow said. “Our revolutionary but simple approach eliminates a home seller’s anxiety while empowering real estate agents and lenders to help their clients focus on what really matters – getting into the home of their dreams.”

By helping consumers buy their current home before their new one has sold, Fortuna also helps home sellers finish last-minute projects on their current home so they can sell it at the highest possible price.

“Having Fortuna in my back pocket provides me with a unique opportunity to have conversations that other lenders are not having and offers value to my referral partners that really moves the needle in our transactions,” said Matt McGinniss, a loan officer with Midwest Equity Mortgage.

“At the end of the day, homebuyers don’t dream about selling their current home—they dream about buying a new home with more space, better schools or an easier commute,” Meadow said. “We created Fortuna to make sure real estate agents and lenders can provide peace of mind to these homebuyers, so their dream comes true.”


About Fortuna Finance
Fortuna Finance is a provider of products and services designed to streamline the home sales process for real estate agents, lenders and consumers. The company’s Home Sale Assurance (HSA) program helps home sellers qualify for a new home loan before they sell their current home. Home sellers have the option to sell their home to Fortuna for up to 90 days after their home is put on the market. In the meantime, agents receive more time to sell their client’s current home at the highest possible price. Fortuna is based in Chicago, Illinois. For more information, visit