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David B. Rutherford to discuss importance of teamwork to enhance productivity and operational efficiency

October 5, 2015 – Woburn, Mass. –  LoyaltyExpress, a provider of marketing automation and cloud-based CRM solutions for mortgage companies and banks, will host a motivational speech by Navy SEAL, Life Coach, and Behavioral Training Specialist David Rutherford at this year’s Mortgage Bankers Association Annual Convention and Expo on Tuesday, October 20 at the San Diego Convention Center.

Rutherford has quickly become one of the most exciting keynote speakers, averaging over 60 events a year with many of the world’s top companies. His high energy, entertaining approach has helped audiences build self-confidence, “live the team life,” embrace fear, live with purpose and perform at an elite level. Rutherford served for eight years in the Naval Special Warfare community as a SEAL student, combat paramedic, operator and instructor, and conducted clandestine operations in the Middle East, South Asia and Southeast Asia. Since his honorable discharge from the Navy in 2003, he has served as a tactical training and security expert for the U.S. government and one of the largest private security firms in the world.

“David Rutherford is the epitome of excellence in leadership and not only understands the essential intricacies of teamwork, but also how to create and maintain high-performing teams,” said Jeff Doyle, CEO of LoyaltyExpress. “This session is perfect for any individual or company that wants to maximize productivity. David’s lessons are extremely time-sensitive for the mortgage industry, where teamwork is critical yet often difficult to attain. We are thrilled to be hosting this event.”

Rutherford has combined his incredible personal story with the proven track record of Naval Special Warfare to create an elite performance program that helps corporate teams and individuals gain the competitive edge, deal with stress, elevate performance, strengthen teamwork, embrace chaos and forge leadership. His uniquely high-impact and emotional style helps all types of people gain a Navy SEAL-style focus to­wards higher performance physically, mentally and spiritually. His masterful ability to motivate inspires people from all walks of life to defeat the “negative insurgency” and achieve success in every environment imaginable.

In San Diego, Rutherford will profile four Navy SEAL Congressional Medal of Honor winners to illustrate the critical importance of functioning as a team to achieve exceptional levels of personal and professional success.

“The greatest truth life teaches us all is that nobody succeeds alone,” Rutherford says. “Every great individual in history has required a comprehensive commitment toward living a team oriented-lifestyle in order to achieve elite levels of success.”

The event is open to registered attendees of the MBA Convention and Expo.  To reserve a space, visit  For more information about David B. Rutherford and his world-class speaker series, go to  Register early – space is limited; don’t miss out.

About LoyaltyExpress
LoyaltyExpress simplifies CRM and marketing automation for banks and mortgage companies, including one of the top three retail lenders in the nation. Its flagship solution, CustomerManager, is an enterprise-wide, Software-as-a-Service platform that combines lead management, email and direct-mail campaigns with a 360-degree view of each loan officer’s customers, partners and prospects. Its MarketingCentral service delivers a web-based, sales collateral store powered by custom content creation and integrated print fulfillment. LoyaltyExpress eliminates the need to share sensitive customer data with multiple vendors and has a team of world-class marketing and branding experts with extensive experience in the mortgage industry. For more information, visit