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New exec seeks to build value, brand awareness and stronger client relations

October 4, 2022 ─ Murray, Utah  – MonitorBase, a mortgage fintech company that monitors prescreened credit information and real-time behavioral data to alert lenders when someone is in the market to purchase or refinance a home, has promoted Lilly Staniforth to vice president of business relations. In her new role, Staniforth will focus on improving the company’s brand awareness and value proposition and building stronger client relationships.

Staniforth joined MonitorBase in 2019 as client success manager, where she managed client relationships and developed integrations between MonitorBase and its clients’ systems.

“Lilly always thinks in terms of value to the client first, so she was the perfect fit for this new role,” said MonitorBase CEO Louis Zitting. “Our banking, mortgage lender and broker clients love Lilly because she genuinely cares about them and her personal skills and integrity are unmatched. I am confident she will continue impressing our clients and play an instrumental role in our growth.”

In addition to her other duties, Staniforth will be responsible for helping clients reach their business and personal goals by seizing new sales opportunities and building lasting relationships with borrowers. She will also be responsible for creating awareness around MonitorBase’s integration capabilities, developing publicity and marketing content, creating new business partnerships, and strategizing with clients during market shifts.

“I’m honored and thrilled to take on this new challenge,” said Staniforth. “At MonitorBase, our goal is to provide an unbeatable value to loan originators and mortgage lenders. I look forward to creating stronger, more productive relationships with our clients and their systems that result in a better overall consumer experience. I’m equally excited about the growth that lies ahead for our company.”


About MonitorBase

MonitorBase is a fintech company that monitors prescreened credit information and other real-time behavioral data to alert mortgage salespeople when someone is in the market to purchase or refinance a home. The company combines vast amounts of public and pre-screen data about today’s consumers with internal data to provide customized predictive algorithms tailored specifically for each of its mortgage clients. The Monitorbase design interface is user-friendly, adaptable, efficient, and supplies timely alerts and valuable analytics to management, origination, and compliance teams at a fraction of the cost of hiring data analysts. Over the years, MonitorBase has served many of the top 20 U.S. mortgage lenders and helped generate billions in loan volume. MonitorBase was founded in 2007 by Louis Zitting and is based in Murray, Utah. For more information, visit