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Former Founder and CEO of Waterstone Mortgage Eric Egenhoefer
launches new tech-savvy mortgage company

April 24, 2019 – WAUKESHA, WI– Mortgage industry veteran Eric Egenhoefer announces that he has joined Panorama Mortgage Group as a co-managing partner, and has launched Novus Home Mortgage as a new brand of the company. Novus Home Mortgage is a nationwide residential mortgage lender created to deliver a simplified loan process to consumers. It offers a full suite of conventional, government and specialty mortgage loans for both home purchases and refinances, and is licensed to do business in more than 35 states. Egenhoefer is CEO of Novus Home Mortgage.

Panorama Mortgage Group’s brands include Alterra Home Loans, Legacy Home Loans and Inspiro Financial. Novus Home Mortgage is the latest addition to Panorama.

Egenhoefer was drawn to Panorama Mortgage Group because it empowers mortgage industry leaders to maintain their own process, culture, and brand identity while leveraging Panorama’s core services.

“All of the Panorama Mortgage Group brands benefit from the economies of scale it provides,” Egenhoefer notes. “In total we have over 550 employees at Panorama. Each brand can leverage the same human resources team, the same accounting department and a host of other shared resources,” Egenhoefer said. “We can lower secondary market, finance, accounting and IT support costs because of scale. The resources, platforms, and technologies that are available to 500-600 employees are far better than those of a smaller company.”

Novus Home Mortgage has invested in cutting edge digital lending solutions as it strives to achieve the optimal home lending experience. “Novus is leveraging the latest technologies to deliver a simpler, more efficient and more transparent mortgage process for all involved, including the borrower, the real estate agent and our loan officers,” Egenhoefer said. “We are also very interested in lead incubation, from the time of inception to application.”

Novus is working with Realtors® and other referral sources on joint lead generation and co-marketing. “We’re using predictive technologies to create more opportunities for loan officers to prospect and nurture leads properly. The aim is to get to consumers first, cultivate leads, and then deliver a more tech-forward, high touch, and streamlined experience for borrowers. We continually look for ways to innovate, allowing us to stay ahead of our competition.”

Egenhoefer has worked on building some of the most successful organizations in the mortgage industry over the last 20 years. Between 2000 and 2018, he founded and grew Waterstone Mortgage Corporation into a $2.6 billion business. Egenhoefer also sits on Ellie Mae’s Executive Advisory Board, is a member of the Mortgage Bankers Association, and serves as an advisor to several industry groups.

Egenhoefer is excited about the opportunity to work with Jason Madiedo, the founder and CEO of Alterra Home Loans and past president of the National Association of Hispanic Real Estate Professionals. “It’s great to partner and work with Jason, who’s has a very successful mortgage company for over twelve years,” he said.  “I admire him as a mortgage industry innovator and appreciate him as a friend.”

Said Madiedo: “Eric is a key addition to the company. He brings tremendous value not only to Novus but to all of our brands, with his mortgage industry expertise and vision, along with his business acumen. We all win.”

Novus Home Mortgage is actively adding branches and hiring loan officers nationwide. Interested parties can contact Brian Jensen at 630-927-0380 or


About Novus Home Mortgage

Novus Home Mortgage is a DBA of Panorama Mortgage Group, LLC. NMLS #133739. Headquartered in the Greater Milwaukee area, Novus is committed to creating a simpler, more efficient and more transparent mortgage process.  It leverages the industry’s most innovative technology to provide 24/7 transparency, streamline the entire process and minimize effort for all parties.

Novus delivers exceptional customer service, along with an extensive offering of loan products ranging from FHA, VA and conventional loans to niche products. For more information, visit