Annual awards recognize mortgage leaders raising the bar on borrower experience
February 10, 2025 – DENVER, Colo. – STRATMOR Group’s MortgageCX program, a leading customer experience analytics and reputation management solution for the mortgage industry, recently announced the recipients of its annual MortgageCX Best-in-Class Awards for 2025, honoring mortgage organizations and professionals for exceptional commitment to borrower experience.
The MortgageCX Awards Program recognizes excellence in customer experience across loan officers, processors, branches, and lenders, based on verified customer feedback captured through STRATMOR’s MortgageCX program. Performance is tracked throughout the year, with monthly and quarterly rankings measuring progress toward Best-in-Class recognition. Final rankings are determined at year-end, with CX Award badges issued to top-performing individuals and organizations within each segment.
Top MortgageCX Award Winners by Tier:
- Large Bank Tier: Wintrust Mortgage
- Large Independent Tier: PrimeLending
- Mid-Size Bank Tier: Glacier Bank
- Consumer Direct Tier: Veterans First Mortgage
“These lenders represent the highest standard of customer-first mortgage service,” said Mike Seminari, Director of MortgageCX. “Their consistent focus on responsiveness, transparency, and borrower care sets them apart in an increasingly competitive market.”
Individual CX Award Winners – Top Loan Officers
- #1 Loan Officer (Large Bank): James Perrine — Flagstar Bank
- #1 Loan Officer (Large Independent): Kellie LaMonaca — Milestone Home Lending
- #1 Loan Officer (Mid-Size Bank): Julia Kelly — Glacier Bank
- #1 Loan Officer (Consumer Direct): Danielle Humphreys — Veterans First Mortgage
“These award-winning professionals consistently transform the mortgage process into a positive experience for borrowers,” Seminari added. “Their results reflect not only strong performance metrics, but the trust borrowers place in them during one of life’s most important financial decisions.”
About the MortgageCX Awards Program
The MortgageCX Awards Program is built on real customer experience data captured throughout the year, including borrower feedback, online reputation performance, engagement responsiveness, and satisfaction metrics. Monthly and quarterly progress tracking allows participants to measure performance in real time, with final annual rankings determining CX Award recipients. Award badges are issued digitally to winners and are designed to recognize sustained excellence in customer experience delivery.
About STRATMOR Group
STRATMOR Group is a leading mortgage industry advisory firm that provides a range of programs and services for senior industry executives. STRATMOR serves more than 250 companies annually, recommending strategies that increase growth and improve profitability in sales, marketing, technology, operations and mergers and acquisitions. The company leverages comprehensive, proprietary data and key insights gained through extensive experience in the mortgage industry. STRATMOR is well known for its financial models and its collaboration with the Mortgage Bankers Association in the PGR: MBA and STRATMOR Peer Group Roundtables Program. Learn more at www.stratmorgroup.com.