The Great Resignation of Marketing Executives Meets a Market Contraction: How to Optimally Staff Marketing in 2023
Feeling the pressures of both “The Great Resignation” and the contraction in the mortgage industry? You’re not alone. It’s a tricky time for companies in our industry, and many marketing departments are feeling the brunt of it. But don’t lose heart. We’ve got some ideas to help you keep your department running smoothly.
Right now, it’s crucial to adapt your staff management strategies to stay competitive. One effective approach is to focus on flexibility and making sure to address the concerns of your marketing team. Studies show that executives are looking for more autonomy, opportunities for growth, and the ability to work remotely. And as we have witnessed lately, better work-life balance is a major draw for top talent.
But it’s not just about perks; it’s also about understanding and empathizing with your team. Take the time to understand their career goals and personal needs. Trust me, it’ll make a world of difference in creating a more fulfilling and motivating work environment.
Another solution is to engage an experienced marketing agency. Agencies like Strategic Vantage bring deep industry expertise and resources, and you don’t have to worry about hiring and training additional staff or finding good vendors.
According to the Society for Human Resource Management, it can cost between six to nine months of an employee’s salary to replace them. When you do the numbers, it’s easy to see that outsourcing parts or all of marketing can save you money and time. And the best part? No more worrying about new hires quitting and moving to another job.
By adopting these strategies, you’ll be able to meet your marketing needs and thrive in the face of the “Great Resignation” and market contraction. So, if you’re looking for extra help, give us a call at (305) 971-6239 or shoot us an email at Info@StrategicVantage.com. We’d be more than happy to chat with you and see how we can help.
By Rosalie Berg, President, Strategic Vantage
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