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Chief Customer Officer Honored for Helping Lenders Achieve Digital Marketing Success

August 1, 2018 – MINNEAPOLIS, MN – Sue Woodard, chief customer officer at Total Expert, the company that created the first Marketing Operating System (MOS) specifically for financial services organizations, has been recognized by HousingWire as a 2018 Woman of Influence.

“I am honored to receive this award and to be part of such an innovative company,” said Woodard. “As the mortgage industry races to keep up with consumer expectations, I have been fortunate to have the opportunity to work closely with our clients and provide the solutions they need to transform their marketing and sales efforts. While helping lenders on their digital transformation journey is reward enough, I’m truly grateful to be recognized by the editors of HousingWire.”

The HousingWire Women of Influence Award recognizes women leading the mortgage and housing industry across marketing, technology, economics, compliance, operations and business development. Woodard, who is also a former HousingWire Vanguard Award recipient, was nominated for her work in the industry and directly with Total Expert clients, including eight of the top 15 lenders in the country.

“The 2018 Women of Influence are an inspiring, amazing group of leaders. These women are innovating in every area: technology, marketing, compliance, strategy, operations and more,” said Sarah Wheeler, Managing Editor of HousingWire Content Solutions. “Their energy and expertise are fueling the success of companies across the industry, and their impact is felt in every area of mortgage finance and real estate.”

“It’s our responsibility to recognize women who are at the top of their game, those who improve our industry, day in and day out, and help make a brighter future for every American in search of a place to call home,” said HousingWire Editor-in-Chief Jacob Gaffney.


Total Expert is a software-as-a-service (SaaS) company that provides the first modern, web-based, enterprise-level marketing and sales software solution built specifically for mortgage and financial services. Eight of the top 15 mortgage lenders in the country use Total Expert. Total Expert ensures that marketing, compliance, and sales are aligned in a single system of record, and provides tools including marketing, co-marketing and CRM. Every marketing asset ever created, downloaded, or deployed is tracked with on-demand audit level reporting. The highly flexible, profile-based architecture provides precise permission controls and hierarchy settings for endless custom reporting and analytics options based on the unique preferences of the organization. For more information, visit

HousingWire is the most influential source of news and information for the U.S. mortgage and housing markets. Built on a foundation of independent and original journalism, HousingWire reaches over 40,000 newsletter subscribers daily and over 4 million unique visitors each year. Our audience of mortgage, real estate, financial services and fintech professionals rely on us to Move Markets Forward. Visit or to learn more.