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LoanCurveSM provides sophisticated, cost-effective technology

October 19, 2016Red Bank, NJ and Costa Mesa, CA —  Vantage Production LLC and Insellerate LLC have teamed up to introduce LoanCurve℠.  LoanCurveSM combines the power of InSellerate’s advanced consumer direct lead and pipeline management system with Vantage Production’s VIP loan presentation and marketing automation tools, readily enabling lenders to succeed while minimizing costs.

“LoanCurve marks a milestone in mortgage technology for loan origination companies,” said Vantage Production CEO Sue Woodard.  “Consumer direct lending is very different from traditional retail. The customers are different, the tactics are different and the sales people and their needs are different. With the technology provided by LoanCurve, lenders of all sizes can now serve origination channels using industry-leading automation equipped with interfaces suited to each set of unique end users,” she explained. “Unlike most other technology providers, we have many decades of loan origination experience. LoanCurve leverages that depth and empowers lenders of all sizes to serve their markets to the fullest.”

InSellerate CEO Josh Friend observed, “Many retail lenders want to offer consumer direct loans as a means of both developing new business and retaining existing customers. And many direct lenders want to source the retail market to build purchase loan volume and a partner base. Now lenders can leverage the two channels with best of breed solutions that excel in each, rather than a one-size-fits-all offering that is overly simplistic,” he said. “Finally, lenders can truly have the best of both worlds.”

Woodard and Friend believe the industry is entering a golden age for independent mortgage origination firms. “Our two companies felt it was time for our industry to step up and deliver advanced solutions that allowed all lenders to cater to both retail and consumer direct channels with a user experience that is specific to the distinct needs of each,” Woodard said.


About InSellerate
InSellerate is a specialized customer relationship management and sales acceleration system that delivers incremental sales and revenue by optimizing consumer direct lead channels, increasing prospect conversion and maximizing sales opportunities through an automated nurture program. With InSellerate, companies can immediately connect to leads while the prospects are actively in the decision-making process, manage their sales team real-time for maximum efficiency and ROI, and build strong customer relationships through trigger-automated nurture marketing campaigns. InSellerate is SSAE 16 certified. For more information, visit


About Vantage Production
Vantage Production, LLC is the premier provider of content and services supporting the marketing and sales of mortgages and the professional development of production personnel. With solutions tailored to the requirements of both individuals and enterprises, Vantage Production provides production support for more than 1,100 leading lenders and more than 35,000 individual users. For more information, visit