3 Ways to Get the Biggest Bang for Your Blog

3 Ways to Get the Biggest Bang for Your Blog

February 18, 2021 - One blog gets five impressions. Another gets one million. Ever wonder why? The answer lies in the saying “it’s not what you do, it’s what you do with it.” That’s because the way the world digests information has forever changed—and so should the way we communicate and share it. A blog, an article, a press…

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7 Do’s and Don’ts for Generating Publicity in Mortgage Trade Media

January 20, 2021 - You are charged with generating publicity for your company. There are so many exciting aspects about your firm to tell the world, but where do you start? As is usually the case in life, you start with the people—not your people, but the people in the media. Reporters are a diverse group, each with unique…

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How to Market Your Company in 2021, in the Dawn of the Post-Pandemic Era

December 15, 2020 - 2021 will present all-new challenges for companies, so marketing, sales and public relations executives will need to adapt accordingly. In this video, mortgage industry expert and president of Strategic Vantage, Rosalie Berg, shares her vision of what companies need to do to adapt and succeed in 2021. Click here to watch the video

How PR Really Works—And Should It Be in Your 2021 Budget?

November 17, 2020 - I find that most companies in our industry don’t really understand the concept of public relations, nor are they aware of the monumental impact that a good publicist can have on their business. Either they’ve never used a publicist, or they’ve never used a great one. Not using one or using a less-than-great publicist can…

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5 Ways to Improve your Google SEO with PR

October 21, 2020 - In a world where prospects are making selections based on Google search results, it makes sense that companies want to rank high in searches. What some companies don’t seem to realize, though, is that leveraging public relations (PR) is one of the best ways to do this. Google provides preferential results to companies that generate…

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How to Capture Your Prospects’ Attention

September 16, 2020 - Like it or not, marketing is everywhere these days. It’s on our electronic devices, throughout our neighborhoods, inside our homes—everywhere. Add to that the fact that our attention spans continue to fall—from 12 seconds to 8 seconds since the year 2000, according to research done by Microsoft. While the positive news is that we’re now…

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Anatomy of a Revenue-Boosting Website

August 19, 2020 - Is your website holding your company back? If you’re in the mortgage industry, chances are, it is. To my estimation, more than 75% of our industry’s websites are substandard and cast an unprofessional image. Yes, more than 75% of them are unequivocally dated, poorly written, poorly designed, confusing and/or long-winded. But there’s good news. In…

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Surprising New Data on the Pandemic’s Impact on Email Marketing

July 28, 2020 - There’s a lot of talk about how the pandemic has changed our industry over the past four months. Thanks to Hubspot’s newly released insights into the impact of the pandemic on digital business, we have statistics on which marketing tactics are working right now. The results are both interesting and exciting. Anyone in sales and…

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How To Best Market Your Company In Times of COVID-19?

June 30, 2020 - Many executives have been asking us the same question. It’s a wise one, especially in light of the pandemic’s impact on travel and conference attendance. Here’s a 2-minute video with Strategic Vantage president Rosalie Berg’s answer, which is very cost-effective and has a lot of impact. Click here to watch the video

3 Tips to Nail Your Next Pitch

May 14, 2020 - Publicity and sales have quite a bit in common. For starters, they both require a compelling pitch. And just like in sales, a weak pitch will translate into suboptimal results. So today we’ll take a look at a media pitch that veteran industry reporter Kate Berry thought was so good, she said it deserved to…

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