Marketing & BrandingStrategy Harvard Business Review: Don’t Cut Your Marketing Budget in a Recession In the face of economic downturns, the instinct for some companies is to slash marketing…StrategicVantageMay 8, 2024
Marketing & BrandingStrategy Choosing the Right 2024 Marketing Budget As the president of Strategic Vantage, one of the most pressing questions I regularly get…adminNovember 8, 2023
Marketing & BrandingStrategy The Art of (Re)branding in the B2B Mortgage Space So, you've recognized the signs. Maybe your logo feels a bit '2010', or your messaging…adminOctober 10, 2023
SalesStrategy Seize the Opportunity: Top 5 Strategies to Emerge as a Leader in a Market Downturn The current state of the mortgage industry appears grim. But this only represents part of…adminSeptember 15, 2023
Public RelationsSalesStrategy Maximize Your Sales Impact Now: The PR Strategy That’s Helping Business Leaders Crush the Competition In a time of high interest rates and fierce competition, companies in the real estate…adminSeptember 13, 2023