Marketing & BrandingStrategy How AI Search Is Costing You Deals Not many people realize it yet, but AI is now influencing which companies your prospects…StrategicVantageMay 6, 2026
StrategyWebsites Salespeople Can’t Close What Your Website Scares Off You’ve got a great product. Your sales team knows how to close. But your pipeline…StrategicVantageJuly 29, 2025
Public RelationsStrategy Industry Awards: Surprising Data on their Impact Industry awards are everywhere, posted on LinkedIn, publicized on press releases, and showcased on company…StrategicVantageJune 2, 2025
ConferencesStrategy The #1 Missed Opportunity at Industry Events Here’s something I see all the time: executives attend a conference or a meeting, they…StrategicVantageApril 22, 2025
SEOStrategy The Hidden Cost of Weak SEO: How Your Company May Be Losing Business If you believe SEO plays a small role in the growth path of your business,…StrategicVantageMarch 10, 2025
CommunicationsStrategy Determining the Right Marketing Budget for 2025 As 2024 comes to a close, one question I often hear from companies in the…StrategicVantageDecember 16, 2024
Marketing & BrandingStrategy Harvard Business Review: Don’t Cut Your Marketing Budget in a Recession In the face of economic downturns, the instinct for some companies is to slash marketing…StrategicVantageMay 8, 2024
Marketing & BrandingStrategy Choosing the Right 2024 Marketing Budget As the president of Strategic Vantage, one of the most pressing questions I regularly get…adminNovember 8, 2023
Marketing & BrandingStrategy The Art of (Re)branding in the B2B Mortgage Space So, you've recognized the signs. Maybe your logo feels a bit '2010', or your messaging…adminOctober 10, 2023
SalesStrategy Seize the Opportunity: Top 5 Strategies to Emerge as a Leader in a Market Downturn The current state of the mortgage industry appears grim. But this only represents part of…adminSeptember 15, 2023