7 Considerations to Maximize your Conference ROI

7 Considerations to Maximize your Conference ROI

August 25, 2022 - Maximizing your return on investment (ROI) from conferences should be a top priority for anyone in sales and marketing. And achieving optimal ROI depends heavily on advance preparation. With so many moving parts to consider, it can be easy to miss important details. So, here are 7 questions to ask yourself about upcoming conferences you…

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5 Mistakes To Avoid When Blogging

June 22, 2022 - “Content is king.” Those are the famous words written by Bill Gates in an essay published on the Microsoft website back in 1996. Gates went on to write “Content is where I expect much of the real money will be made on the internet, just as it was in broadcasting.” Today, blogging has become a…

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Perceived Urgency: The Holy Grail for Marketing & Sales

May 10, 2022 - Perceived urgency. It’s what can make a deal close quickly or delay it indefinitely. For marketers and sales executives, the challenge is conveying that sense of urgency. How do you get prospects to think that what you’re selling is something they need now—not in a few months or years? As we all know, providing a…

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Does Your Business Card Make a Great First Impression?

February 10, 2022 - I often say that a business card is a company’s most-used brochure. It’s tiny as brochures go, but it has a very similar purpose – and can even have greater importance. Besides providing your contact details, your business card gives those who receive it an instant impression as to who your company is, what it…

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The Secret to Achieving Excellent SEO

December 14, 2021 - Great SEO. It’s the golden goose of marketing. For most companies, it can be a fabulous source of ongoing leads and credibility. The problem is, most people don’t know how to best achieve great SEO. They try to build back-links and optimize their websites with meta tags and keywords, and often pay an SEO company…

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Your Exhibit Booth Needs Updating

August 12, 2021 - Outdated messaging. Too much text. Visuals that don’t stop prospects in their tracks. These are some of the many mistakes that can hamper the effectiveness of an exhibit booth. And with conference season heating up, now is the time to take a hard look at your booth and make sure it’s ready to attract the…

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Why Your Marketing Must Constantly Evolve

July 21, 2021 - It’s said that progress is not possible without change. We all must evolve to grow. And that applies to marketing, too. Yet I find that companies tend to get complacent with their marketing. They figure their current marketing is good enough. Why change something that seems to work? I’ll tell you why. Simply put, our…

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A Return to Conferences: What You Need to Do Right Now

June 17, 2021 - The time has come to redirect our efforts. After a year spent focusing on how to market your company during a pandemic, it’s time to take stock of your company’s readiness, assets and plans for conference season, because before you know it, conferences will be back in full swing. Unlike past years, this time preparation…

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Press Release Newswires: A Waste of Money?

May 18, 2021 - Think about this: A mallet can be an invaluable tool. But is it always the right tool? Press release distribution wire services are an often misused, very expensive mallet. The reality is, most companies pour way too much money into wire services. Each press release distributed through a wire can cost upwards of $1,000, and…

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How to Achieve a 760% Increase in Revenue with Marketing

April 15, 2021 - Peter Drucker, one of the most acclaimed, influential thinkers on management, wrote “The aim of marketing is to make selling superfluous.” These are profound words that every business leader, sales executive and marketer needs to remember. In my mind, our job as marketers is to make sales professionals far more effective—to bring them leads, help…

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