COVID-19 and the Current Market: 5 Key Considerations

COVID-19 and the Current Market: 5 Key Considerations

March 18, 2020 - Fluctuating interest rates. No travel. Remote employees. There’s absolutely nothing routine or ordinary about the mortgage industry right now. As we all adapt to our new normal, companies in the mortgage business are faced with the question: How do you maximize revenue opportunities in this unusual market? After all, there will be companies that will…

CONTINUE READING >

5 Top Press Release Writing Mistakes

January 29, 2020 - When it comes to generating positive publicity, few tools are as valuable and cost effective as the press release. Compared to advertising, press releases require far less time and cost to create. And when done correctly, they produce positive news stories that readers are more likely to trust—unlike ads, which can sometimes be viewed with…

CONTINUE READING >

Advice for 2020

December 20, 2019 - Most of us spend so little time seeing each other face-to-face. So this month, we are sharing a video of our agency president, Rosalie Berg, providing her insights and advice on topics that are relevant not just to those in sales and marketing, but also to business leaders as a whole. In the video she…

CONTINUE READING >

Your 2020 Marketing Budget: Important Considerations

November 25, 2019 - Your company’s marketing budget has a huge impact on your company’s growth. But how do you decide how much to allocate? It seems most companies have a good idea of how to create budgets for administrative and operations expenses. Yet when it comes to marketing, there’s often a lot of head-scratching and guessing. The default…

CONTINUE READING >

5 Errors to Avoid at Your Exhibit Booth

October 16, 2019 - Exhibiting is not inexpensive. So if you’re going to do it, it’s critical to make sure you get optimal ROI. It’s easy to assume that your exhibit staff will know how to best take advantage of the opportunity. But that’s a huge assumption considering how much you’ve spent to exhibit. So rather than assuming they…

CONTINUE READING >

Working on Your Website? Avoid These Top 3 Mistakes

September 25, 2019 - A website has become a company’s most important marketing piece. A great website draws in prospects, educates them, impresses them, and helps convert them into clients. Easy enough, right? Well, not always. There are three main mistakes we see companies make when they set out to create a new website or revamp their old one….

CONTINUE READING >

Public Relations 101: Misconceptions About Publicity That Will Hurt Your Business

August 15, 2019 - There is an old saying: “Advertising is what you pay for, publicity is what you pray for.” Indeed, publicity can be worth its weight in gold. A 2014 study by Nielsen commissioned by inPowered on the role of content on the consumer’s decision-making process found that public relations is almost 90 percent more effective than…

CONTINUE READING >

A CEO’s Invaluable Advice on Marketing, PR & Growing a Company’s Valuation

July 29, 2019 - An Interview with Lionel Urban, Co-Founder, PCLender  I recently interviewed Lionel Urban, who cofounded PCLender in 1997 and successfully sold it not once but twice—in 2011 to Black Knight (formerly LPS), and in 2017 to Fiserv. The second time Lionel sold his company, the resulting price reflected a significant increase. In this interview, Urban offers invaluable advice…

CONTINUE READING >

5 Steps To A Successful Product, Service Or Company Launch

June 26, 2019 - What was the greatest launch of the year? If you played your cards correctly and invested wisely, yours may have been the product, service or company launch that was on everyone’s mind. But odds are it wasn’t. That’s because it’s easy for companies to miss the mark during a launch, even after spending months or…

CONTINUE READING >

A CEO’s Tips to Growing and Selling a Business: Q&A with Chris Saitta

May 29, 2019 - We recently interviewed Chris Saitta, managing director, Calterra Capital, to learn his keys to success. Chris played founding roles in two prosperous mortgage technology companies, Equator and Resitrader, both of which were Strategic Vantage clients until their lucrative sales.   Equator is a leader in mortgage default technology and was sold to Altisource in 2013….

CONTINUE READING >