The Great Resignation of Marketing Executives Meets a Market Contraction: How to Optimally Staff Marketing in 2023

The Great Resignation of Marketing Executives Meets a Market Contraction: How to Optimally Staff Marketing in 2023

January 11, 2023 - Feeling the pressures of both “The Great Resignation” and the contraction in the mortgage industry? You’re not alone. It’s a tricky time for companies in our industry, and many marketing departments are feeling the brunt of it. But don’t lose heart. We’ve got some ideas to help you keep your department running smoothly. Right now,…

CONTINUE READING >

The Answer to Content Writing Challenges

December 12, 2022 - Back in 1996, Bill Gates coined the now-famous phrase, “content is king,” by publishing an essay with that title. It contained remarkable predictions that are proving true year after year. “Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting,” Gates wrote. “No…

CONTINUE READING >

MBA’s Chief Economist Fratantoni Sheds Light on Market Opportunities

November 8, 2022 - At the MBA Annual Convention, it was clear to me that our industry has a fighting spirit. We’ve all seen the market go up and down over the years. While this market is unique in countless ways, we know that high interest rates won’t last forever—and most people seem to be planning for it. We…

CONTINUE READING >

7 Considerations to Maximize Your Conference ROI

August 25, 2022 - Maximizing your return on investment (ROI) from conferences should be a top priority for anyone in sales and marketing. And achieving optimal ROI depends heavily on advance preparation. With so many moving parts to consider, it can be easy to miss important details. So, here are 7 questions to ask yourself about upcoming conferences you…

CONTINUE READING >

5 Mistakes To Avoid When Blogging

June 22, 2022 - “Content is king.” Those are the famous words written by Bill Gates in an essay published on the Microsoft website back in 1996. Gates went on to write “Content is where I expect much of the real money will be made on the internet, just as it was in broadcasting.” Today, blogging has become a…

CONTINUE READING >

Perceived Urgency: The Holy Grail for Marketing & Sales

May 10, 2022 - Perceived urgency. It’s what can make a deal close quickly or delay it indefinitely. For marketers and sales executives, the challenge is conveying that sense of urgency. How do you get prospects to think that what you’re selling is something they need now—not in a few months or years? As we all know, providing a…

CONTINUE READING >

Does Your Business Card Make a Great First Impression?

February 10, 2022 - I often say that a business card is a company’s most-used brochure. It’s tiny as brochures go, but it has a very similar purpose – and can even have greater importance. Besides providing your contact details, your business card gives those who receive it an instant impression as to who your company is, what it…

CONTINUE READING >

The Secret to Achieving Excellent SEO

December 14, 2021 - Great SEO. It’s the golden goose of marketing. For most companies, it can be a fabulous source of ongoing leads and credibility. The problem is, most people don’t know how to best achieve great SEO. They try to build back-links and optimize their websites with meta tags and keywords, and often pay an SEO company…

CONTINUE READING >

Your Exhibit Booth Needs Updating

August 12, 2021 - Outdated messaging. Too much text. Visuals that don’t stop prospects in their tracks. These are some of the many mistakes that can hamper the effectiveness of an exhibit booth. And with conference season heating up, now is the time to take a hard look at your booth and make sure it’s ready to attract the…

CONTINUE READING >

Why Your Marketing Must Constantly Evolve

July 21, 2021 - It’s said that progress is not possible without change. We all must evolve to grow. And that applies to marketing, too. Yet I find that companies tend to get complacent with their marketing. They figure their current marketing is good enough. Why change something that seems to work? I’ll tell you why. Simply put, our…

CONTINUE READING >