5 Ways to Improve your Google SEO with PR

5 Ways to Improve your Google SEO with PR

October 21, 2020 - In a world where prospects are making selections based on Google search results, it makes sense that companies want to rank high in searches. What some companies don’t seem to realize, though, is that leveraging public relations (PR) is one of the best ways to do this. Google provides preferential results to companies that generate…

CONTINUE READING >

How to Capture Your Prospects’ Attention

September 16, 2020 - Like it or not, marketing is everywhere these days. It’s on our electronic devices, throughout our neighborhoods, inside our homes—everywhere. Add to that the fact that our attention spans continue to fall—from 12 seconds to 8 seconds since the year 2000, according to research done by Microsoft. While the positive news is that we’re now…

CONTINUE READING >

Anatomy of a Revenue-Boosting Website

August 19, 2020 - Is your website holding your company back? If you’re in the mortgage industry, chances are, it is. To my estimation, more than 75% of our industry’s websites are substandard and cast an unprofessional image. Yes, more than 75% of them are unequivocally dated, poorly written, poorly designed, confusing and/or long-winded. But there’s good news. In…

CONTINUE READING >

Surprising New Data on the Pandemic’s Impact on Email Marketing

July 28, 2020 - There’s a lot of talk about how the pandemic has changed our industry over the past four months. Thanks to Hubspot’s newly released insights into the impact of the pandemic on digital business, we have statistics on which marketing tactics are working right now. The results are both interesting and exciting. Anyone in sales and…

CONTINUE READING >

How To Best Market Your Company In Times of COVID-19?

June 30, 2020 - Many executives have been asking us the same question. It’s a wise one, especially in light of the pandemic’s impact on travel and conference attendance. Here’s a 2-minute video with Strategic Vantage president Rosalie Berg’s answer, which is very cost-effective and has a lot of impact. Click here to watch the video

3 Tips to Nail Your Next Pitch

May 14, 2020 - Publicity and sales have quite a bit in common. For starters, they both require a compelling pitch. And just like in sales, a weak pitch will translate into suboptimal results. So today we’ll take a look at a media pitch that veteran industry reporter Kate Berry thought was so good, she said it deserved to…

CONTINUE READING >

Good Guys Will Finish First in the COVID-19 Crisis

April 15, 2020 - Current New York Governor and former HUD Secretary Andrew Cuomo said on Easter Sunday that in a crisis, we see “the good, the bad and the ugly” in people. He added that the good in people outweighs the bad. “I really believe that,” he said. Just like the first responders—firefighters, police and paramedics—did after 9/11,…

CONTINUE READING >

COVID-19 and the Current Market: 5 Key Considerations

March 18, 2020 - Fluctuating interest rates. No travel. Remote employees. There’s absolutely nothing routine or ordinary about the mortgage industry right now. As we all adapt to our new normal, companies in the mortgage business are faced with the question: How do you maximize revenue opportunities in this unusual market? After all, there will be companies that will…

CONTINUE READING >

5 Top Press Release Writing Mistakes

January 29, 2020 - When it comes to generating positive publicity, few tools are as valuable and cost effective as the press release. Compared to advertising, press releases require far less time and cost to create. And when done correctly, they produce positive news stories that readers are more likely to trust—unlike ads, which can sometimes be viewed with…

CONTINUE READING >

Advice for 2020

December 20, 2019 - Most of us spend so little time seeing each other face-to-face. So this month, we are sharing a video of our agency president, Rosalie Berg, providing her insights and advice on topics that are relevant not just to those in sales and marketing, but also to business leaders as a whole. In the video she…

CONTINUE READING >