Public Relations 101: Misconceptions About Publicity That Will Hurt Your Business

Public Relations 101: Misconceptions About Publicity That Will Hurt Your Business

August 15, 2019 - There is an old saying: “Advertising is what you pay for, publicity is what you pray for.” Indeed, publicity can be worth its weight in gold. A 2014 study by Nielsen commissioned by inPowered on the role of content on the consumer’s decision-making process found that public relations is almost 90 percent more effective than…

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A CEO’s Invaluable Advice on Marketing, PR & Growing a Company’s Valuation

July 29, 2019 - An Interview with Lionel Urban, Co-Founder, PCLender  I recently interviewed Lionel Urban, who cofounded PCLender in 1997 and successfully sold it not once but twice—in 2011 to Black Knight (formerly LPS), and in 2017 to Fiserv. The second time Lionel sold his company, the resulting price reflected a significant increase. In this interview, Urban offers invaluable advice…

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5 Steps To A Successful Product, Service Or Company Launch

June 26, 2019 - What was the greatest launch of the year? If you played your cards correctly and invested wisely, yours may have been the product, service or company launch that was on everyone’s mind. But odds are it wasn’t. That’s because it’s easy for companies to miss the mark during a launch, even after spending months or…

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A CEO’s Tips to Growing and Selling a Business: Q&A with Chris Saitta

May 29, 2019 - We recently interviewed Chris Saitta, managing director, Calterra Capital, to learn his keys to success. Chris played founding roles in two prosperous mortgage technology companies, Equator and Resitrader, both of which were Strategic Vantage clients until their lucrative sales.   Equator is a leader in mortgage default technology and was sold to Altisource in 2013….

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7 Lessons from Kylie Jenner: How to Turn Lemons Into $1B Lemonade

April 30, 2019 - Maybe you’ve never heard of Kylie Jenner, the lesser-known half-sister of reality TV star and fashion mogul Kim Kardashian. But at age 21, Kylie is the world’s youngest self-made billionaire with a net worth of $1 billion, according to Forbes magazine. Facebook founder Mark Zuckerberg, by comparison, became a billionaire at age 23. Of course,…

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Your Business Card: Is It Helping Or Hurting Your Sales?

March 13, 2019 - I often say that a business card is a company’s most-used brochure. It’s tiny as brochures go, but it has a very similar purpose—and can have greater importance. Besides providing your contact details, your business card gives those who receive it an instant impression as to who your company is, what it stands for and…

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How to Get the Press to Love You

February 14, 2019 - If you’ve ever thought that reporters are key influencers to fame and success, you are onto something.  Get them to love you, and you will have ample, favorable press coverage that no money can buy.  But get them to hate you, and you’ll struggle. So in this month’s blog, our public relations team has provided…

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What’s the Optimal Public Relations Budget?

January 28, 2019 - Have you figured out what your optimal public relations (PR) budget is for 2019?  Chances are, you may still be grappling with it or may be wondering if you have set aside the right amount.  Heck, you may not even have a PR budget and are not sure whether you should have one. Identifying the…

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7 Marketing Predictions That Will Impact Your Business

December 19, 2018 - Almost everything changes with time. Marketing is one of them.  A huge mistake that sales and marketing executives make is relying on their “tried and true” strategies and tactics without evaluating whether they still hold true. Marketing has made a sizable evolution recently, and big changes lie ahead.  The good news?  The latest marketing trends…

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An Invaluable Business Lesson, Compliments of a Robotics Competition

November 13, 2018 - This past weekend I witnessed an awesome phenomenon.  It has a great lesson for all of us. I was at a high school robotics competition in which a top ranked team captain had to pick a partner for the competition from the bottom 20 ranked teams.  To do so, he slowly walked past a row…

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