Boosting B2B Sales in a Challenging Mortgage Market: The Power of Strategic PR
May 17, 2023 -
Let’s face it: the current state of the mortgage market is far from rosy. Right now, the top priority for most companies is to generate new business opportunities and outshine struggling competitors. But here’s the question: have you truly exhausted all your sales and marketing tools, or is there an untapped resource waiting to propel…
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Maximize Your Sales Impact Now: The PR Strategy That’s Helping Business Leaders Crush the Competition
April 20, 2023 -
In a time of high interest rates and fierce competition, companies in the real estate finance and mortgage industries need a secret weapon to rise above the noise and emerge victorious. That’s where a powerful, strategic PR campaign comes in. When executed well, PR acts as a rising tide that lifts all boats. Positive publicity…
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Seize the Opportunity: Top 5 Strategies to Emerge as a Leader in a Market Downturn
March 28, 2023 -
The current state of the mortgage industry appears grim. But this only represents part of the story. In fact, what I’m seeing is like a tale of two cities. While some companies are struggling, others are seizing the opportunity to capture market share and emerge from the downturn as industry leaders. They’re actively investing in…
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The Great Resignation of Marketing Executives Meets a Market Contraction: How to Optimally Staff Marketing in 2023
January 11, 2023 -
Feeling the pressures of both “The Great Resignation” and the contraction in the mortgage industry? You’re not alone. It’s a tricky time for companies in our industry, and many marketing departments are feeling the brunt of it. But don’t lose heart. We’ve got some ideas to help you keep your department running smoothly. Right now,…
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The Answer to Content Writing Challenges
December 12, 2022 -
Back in 1996, Bill Gates coined the now-famous phrase, “content is king,” by publishing an essay with that title. It contained remarkable predictions that are proving true year after year. “Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting,” Gates wrote. “No…
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MBA’s Chief Economist Fratantoni Sheds Light on Market Opportunities
November 8, 2022 -
At the MBA Annual Convention, it was clear to me that our industry has a fighting spirit. We’ve all seen the market go up and down over the years. While this market is unique in countless ways, we know that high interest rates won’t last forever—and most people seem to be planning for it. We…
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7 Considerations to Maximize Your Conference ROI
August 25, 2022 -
Maximizing your return on investment (ROI) from conferences should be a top priority for anyone in sales and marketing. And achieving optimal ROI depends heavily on advance preparation. With so many moving parts to consider, it can be easy to miss important details. So, here are 7 questions to ask yourself about upcoming conferences you…
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5 Mistakes To Avoid When Blogging
June 22, 2022 -
“Content is king.” Those are the famous words written by Bill Gates in an essay published on the Microsoft website back in 1996. Gates went on to write “Content is where I expect much of the real money will be made on the internet, just as it was in broadcasting.” Today, blogging has become a…
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Perceived Urgency: The Holy Grail for Marketing & Sales
May 10, 2022 -
Perceived urgency. It’s what can make a deal close quickly or delay it indefinitely. For marketers and sales executives, the challenge is conveying that sense of urgency. How do you get prospects to think that what you’re selling is something they need now—not in a few months or years? As we all know, providing a…
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Does Your Business Card Make a Great First Impression?
February 10, 2022 -
I often say that a business card is a company’s most-used brochure. It’s tiny as brochures go, but it has a very similar purpose – and can even have greater importance. Besides providing your contact details, your business card gives those who receive it an instant impression as to who your company is, what it…
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