How To Best Market Your Company In Times of COVID-19?

How To Best Market Your Company In Times of COVID-19?

June 30, 2020 - Many executives have been asking us the same question. It’s a wise one, especially in light of the pandemic’s impact on travel and conference attendance. Here’s a 2-minute video with Strategic Vantage president Rosalie Berg’s answer, which is very cost-effective and has a lot of impact. Click here to watch the video

3 Tips to Nail Your Next Pitch

May 14, 2020 - Publicity and sales have quite a bit in common. For starters, they both require a compelling pitch. And just like in sales, a weak pitch will translate into suboptimal results. So today we’ll take a look at a media pitch that veteran industry reporter Kate Berry thought was so good, she said it deserved to…

CONTINUE READING >

Good Guys Will Finish First in the COVID-19 Crisis

April 15, 2020 - Current New York Governor and former HUD Secretary Andrew Cuomo said on Easter Sunday that in a crisis, we see “the good, the bad and the ugly” in people. He added that the good in people outweighs the bad. “I really believe that,” he said. Just like the first responders—firefighters, police and paramedics—did after 9/11,…

CONTINUE READING >

COVID-19 and the Current Market: 5 Key Considerations

March 18, 2020 - Fluctuating interest rates. No travel. Remote employees. There’s absolutely nothing routine or ordinary about the mortgage industry right now. As we all adapt to our new normal, companies in the mortgage business are faced with the question: How do you maximize revenue opportunities in this unusual market? After all, there will be companies that will…

CONTINUE READING >

5 Top Press Release Writing Mistakes

January 29, 2020 - When it comes to generating positive publicity, few tools are as valuable and cost effective as the press release. Compared to advertising, press releases require far less time and cost to create. And when done correctly, they produce positive news stories that readers are more likely to trust—unlike ads, which can sometimes be viewed with…

CONTINUE READING >

Advice for 2020

December 20, 2019 - Most of us spend so little time seeing each other face-to-face. So this month, we are sharing a video of our agency president, Rosalie Berg, providing her insights and advice on topics that are relevant not just to those in sales and marketing, but also to business leaders as a whole. In the video she…

CONTINUE READING >

Your 2020 Marketing Budget: Important Considerations

November 25, 2019 - Your company’s marketing budget has a huge impact on your company’s growth. But how do you decide how much to allocate? It seems most companies have a good idea of how to create budgets for administrative and operations expenses. Yet when it comes to marketing, there’s often a lot of head-scratching and guessing. The default…

CONTINUE READING >

5 Errors to Avoid at Your Exhibit Booth

October 16, 2019 - Exhibiting is not inexpensive. So if you’re going to do it, it’s critical to make sure you get optimal ROI. It’s easy to assume that your exhibit staff will know how to best take advantage of the opportunity. But that’s a huge assumption considering how much you’ve spent to exhibit. So rather than assuming they…

CONTINUE READING >

Working on Your Website? Avoid These Top 3 Mistakes

September 25, 2019 - A website has become a company’s most important marketing piece. A great website draws in prospects, educates them, impresses them, and helps convert them into clients. Easy enough, right? Well, not always. There are three main mistakes we see companies make when they set out to create a new website or revamp their old one….

CONTINUE READING >

Public Relations 101: Misconceptions About Publicity That Will Hurt Your Business

August 15, 2019 - There is an old saying: “Advertising is what you pay for, publicity is what you pray for.” Indeed, publicity can be worth its weight in gold. A 2014 study by Nielsen commissioned by inPowered on the role of content on the consumer’s decision-making process found that public relations is almost 90 percent more effective than…

CONTINUE READING >