Why Your Marketing Must Constantly Evolve

Why Your Marketing Must Constantly Evolve

July 21, 2021 - It’s said that progress is not possible without change. We all must evolve to grow. And that applies to marketing, too. Yet I find that companies tend to get complacent with their marketing. They figure their current marketing is good enough. Why change something that seems to work? I’ll tell you why. Simply put, our…

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A Return to Conferences: What You Need to Do Right Now

June 17, 2021 - The time has come to redirect our efforts. After a year spent focusing on how to market your company during a pandemic, it’s time to take stock of your company’s readiness, assets and plans for conference season, because before you know it, conferences will be back in full swing. Unlike past years, this time preparation…

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Press Release Newswires: A Waste of Money?

May 18, 2021 - Think about this: A mallet can be an invaluable tool. But is it always the right tool? Press release distribution wire services are an often misused, very expensive mallet. The reality is, most companies pour way too much money into wire services. Each press release distributed through a wire can cost upwards of $1,000, and…

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How to Achieve a 760% Increase in Revenue with Marketing

April 15, 2021 - Peter Drucker, one of the most acclaimed, influential thinkers on management, wrote “The aim of marketing is to make selling superfluous.” These are profound words that every business leader, sales executive and marketer needs to remember. In my mind, our job as marketers is to make sales professionals far more effective—to bring them leads, help…

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Adapting your Marketing, Branding and PR to Our Pandemic World

March 11, 2021 - On the one year anniversary of the pandemic, Strategic Vantage president Rosalie Berg was asked to present to the members of the Empire State Mortgage Bankers Association on what companies should be doing right now in terms of marketing, social media and public relations. In this video, Rosalie gives valuable advice and tips on what companies…

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3 Ways to Get the Biggest Bang for Your Blog

February 18, 2021 - One blog gets five impressions. Another gets one million. Ever wonder why? The answer lies in the saying “it’s not what you do, it’s what you do with it.” That’s because the way the world digests information has forever changed—and so should the way we communicate and share it. A blog, an article, a press…

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7 Do’s and Don’ts for Generating Publicity in Mortgage Trade Media

January 20, 2021 - You are charged with generating publicity for your company. There are so many exciting aspects about your firm to tell the world, but where do you start? As is usually the case in life, you start with the people—not your people, but the people in the media. Reporters are a diverse group, each with unique…

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How to Market Your Company in 2021, in the Dawn of the Post-Pandemic Era

December 15, 2020 - 2021 will present all-new challenges for companies, so marketing, sales and public relations executives will need to adapt accordingly. In this video, mortgage industry expert and president of Strategic Vantage, Rosalie Berg, shares her vision of what companies need to do to adapt and succeed in 2021. Click here to watch the video

How PR Really Works—And Should It Be in Your 2021 Budget?

November 17, 2020 - I find that most companies in our industry don’t really understand the concept of public relations, nor are they aware of the monumental impact that a good publicist can have on their business. Either they’ve never used a publicist, or they’ve never used a great one. Not using one or using a less-than-great publicist can…

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5 Ways to Improve your Google SEO with PR

October 21, 2020 - In a world where prospects are making selections based on Google search results, it makes sense that companies want to rank high in searches. What some companies don’t seem to realize, though, is that leveraging public relations (PR) is one of the best ways to do this. Google provides preferential results to companies that generate…

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